Warner Brothers.
The Warner Brothers
were found by 4 brothers whose names are: Harry, Albert, Sam and Jack, whose Jewish
parents immigrated to North America. They opened first a theatre, the
Cascade, in New Castle, Pennsylvania in 1903. In 1904, the Warner’s founded the
Pittsburgh-based Duquesne Amusement & Supply Company, to distribute films. By
the time of World War I they had begun producing films, and in 1918 the
brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood. Sam
and Jack Warner produced the pictures, while Harry and Albert Warner and their
auditor and now controller Chase handled finance and distribution in New York
City. On April 4, 1923, with help from a loan given to Harry Warner by his
banker, they formally incorporated as Warner Brothers Pictures, Incorporated.
However, as late as the 1960s, Warner Bros. claimed 1905 as its founding date.
The first important deal for the company was the acquisition
of the rights to Avery Hopwood's 1919 Broadway play, The Gold Diggers, from
theatrical impresario David Belasco. However what really made the famous was
the dog they brought from France: Rin Tin Tin which debuted in the feature Where
the North Begins. The movie was so successful that Jack Warner agreed to sign
the dog to star in more films for $1,000 per week. Rin Tin Tin became the top
star at the studio.
Despite the success of Rin Tin Tin, Warners was still unable
to achieve star power. As a result, Sam and Jack decided to offer Broadway
actor John Barrymore the lead role in Beau Brummel. The film was so successful
that Harry Warner agreed to sign Barrymore to a generous long-term contract; like The Marriage Circle, Beau Brummell
was named one of the ten best films of the year by The New York Times. By the
end of 1924, Warner Bros. was arguably the most successful independent studio
in Hollywood, but it still competed with "The Big Three" Studios First
National, Paramount Pictures, and MGM. As a result, Harry Warner was able to
convince the filmmakers to spend $500,000 in newspaper advertising, and Harry saw this as an opportunity to
finally be able to establish theatres in big cities like New York and Los
Angeles.
As the studio prospered, it gained backing from Wall Street,
and in 1924 Goldman Sachs arranged a major loan. With this new money, the
Warners bought the pioneer Vitagraph Company which had a nation-wide
distribution system. In 1925, Warners also experimented in radio, establishing
a successful radio station, KFWB, in Los Angeles.
In 1925, the Warners agreed to expand their operations by
adding this feature to their productions. After a long period of denying Sam's
request for sound, Harry now agreed to accept Sam's demands, as long as the
studio's use of synchronized sound was for background music purposes only. The
Warners then signed a contract with the sound engineer company Western Electric
and established Vitaphone. In 1926, Vitaphone began making films with music and
effects tracks, most notably, in the feature Don Juan starring John Barrymore.
The film was silent, but it featured a large number of Vitaphone shorts at the
beginning. Don Juan premiered at the Warner Theatre in New York on August 6,
1926. Throughout the early history of film distribution, theatre owners hired
orchestras to attend film showings and provide soundtracks. However Don Juan
didn’t earn back its production costs. By the April of 1927, the Big Five
studios First National, Paramount, MGM, Universal, and Producers Distributing
had put the Warner brothers in financial ruin, and Western Electric renewed
Warner's Vitaphone contract with terms that allowed other film companies to
test sound.
As a result of the financial problems the studio was having,
Warner Bros. took the next step and released The Jazz Singer starring Al Jolson.
This movie, which has very little sound dialog but does feature sound segments
of Jolson singing, was a sensation. Thanks to the success of The Jazz Singer,
the studio was suddenly flush with cash. Jolson's next film for the company, The
Singing Fool was also a success. With the success of these first talkies Warner
Bros. became one of the top studios in Hollywood and the brothers were now able
to move out from the Poverty Line of Hollywood and buy a big studio in Burbank,
California.
Also in 1929, Jack Warner hired sixty-one year old actor George
Arliss to star in Disraeli, which was a surprise success. By 1931, however, the
studio began to feel the effects of the Depression as the general public became
unable to afford the price of a movie ticket. In 1931, the studio reportedly
suffered a net loss of $8 million, and an additional $14 million the
following year.
In 1928, Warner Bros. released Lights of New York, the first
all-talking feature. Due to its success, the movie industry converted entirely.
In 1929, National Pictures released their first film with Warner Bros., Noah's
Ark. Despite its expensive budget, Noah's Ark was profitable. In 1929, Warner
Bros. released “On with the Show”, the first all-colour all-talking feature.
This was followed by Gold Diggers of Broadway which was so popular it played in
theatres until 1939. The success of these two colour pictures caused a colour
revolution. Warner Bros. released a large number of colour films from 1929 to
1931, some of which are: Sally in 1929, Golden Dawn in 1930, Hold Everything in
1930, Song of the Flame in 1930, Fifty Million Frenchmen in 1931, and Manhattan
Parade in 1932.
In February 1933, however, Warner Bros. produced 42nd Street,
a very successful musical that saved the company from bankruptcy. By the end of
the year, people again tired of Warner Bros. musicals,
and the studio, after the huge profits made by the 1935 film Captain Blood, shifted
its focus on producing Errol Flynn swashbucklers.
Through the years 1931 and 1935, the Warner brothers were
signing famous artists and making grate films for the audiences, so they could
gaining profit but also gain the money they had lost in the at the Burbank
studio at the end of 1934, destroying 20 years worth of early Vitagraph. The films
they had created include: The Petrified Forest, Baby Face. They had sign
artists such as: Dorothy Mackaill, Bebe Daniels, Frank Fay, Winnie Lightner, Bernice
Claire, Alexander Gray, Alice White and many more.
During 1936, Harry Warner's daughter Doris read a copy of
Margaret Mitchell's Gone with the Wind and was interested in making a film
adaptation. Doris then offered Mitchell $50,000 for the book's screen rights. However
jack, refused to allow the deal to take place, realizing it would be an
expensive production. In 1937 Harry Warner produced the successful anti-German
film The Life of Emile Zola as the world war2 had started. After that, Harry
supervised the production of several more anti-German films, including Confessions
of a Nazi Spy in 1939, The Sea Hawk in 1940, which made King Phillip II an
equivalent of Hitler.
In the early 1950s, the threat of television had grown
greatly, and in 1953, Jack Warner decided to take a new approach to compete
with the rising threat. In the wake of United Artists successful 3D film Bwana
Devil, he decided to expand into 3D films with the studio's 1953 film House of
Wax. Unfortunately, despite the success of House
of Wax, 3-D films soon lost their appeal among moviegoers.
Early in 1953, the Warner theatre holdings were spun off as
Stanley Warner Theatres and its theatres merged with RKO Theatres to become
RKO-Stanley Warner Theatres. By 1956, however, the studio was losing money. By
the end of 1953, the studio's net profit was $2.9 million and ranged
between $2 and $4 million for the next two years. In February 1956, Jack
Warner sold the rights to all of the studio's pre-1950 films to Associated
Artists Productions. In May 1956, the brothers announced they were putting
Warner Bros. on the market; Jack however, secretly organized a meeting with
banker Serge Semenenko to purchase 800,000 shares, 90% of the company's stock. After the three brothers sold,
Jack through his secret deal joined Semenenko's syndicate and bought back
all his stock, 200,000 shares. Shortly after the deal was completed in July,
Jack appointed himself new president. By the time Harry and Albert learned
of their brother's dealings, it was too late.
Shortly after the deal was closed, Jack Warner announced the company would
be "directed more vigorously to the acquisition of the most important
story properties, talents, and to the production of the finest motion pictures
possible”.
n each of the first three years of the 1960s, the studio's
net profit was a little over $7 million. Warner paid an unprecedented
$5.5 million for the film rights to the Broadway musical My Fair Lady
in February 1962. The previous owner, In 1963, the net profit dropped to
$3.7 million. By the mid-1960s,
motion picture production was in decline. There were few studio-produced films
and many more co-productions for which Warner provided facilities, money, and
distribution.
From 1971 until the end of 1987, Warner's international
distribution operations were a joint venture with Columbia Pictures, and in
some countries, this joint venture also distributed films from other companies like
EMI Films and Cannon Films in the UK. Warner ended the venture in 1988 and
joined up with Walt Disney Pictures; this joint venture lasted until 1993, when
Disney created Buena Vista International. In 1972 in a cost-cutting move, Warner and
Columbia Pictures formed a partnership called The Burbank Studios in which they
would share production facilities utilizing the Warner lot in Burbank. The
partnership ended in 1990 when Columbia moved into the former MGM studio lot in
Culver City.
In the late 1990s, Warner obtained rights to the Harry
Potter novels, and released feature film adaptations of the first in 2001,
the second in 2002, the third in June 2004, the fourth in November 2005, and
the fifth on July 11, 2007. The sixth was slated for November 2008, but Warner
moved it to July 2009 only three months before the movie was supposed to come
out, citing the lack of summer blockbusters in 2009 due to the Writer's Strike as
the reason. This resulted in a massive fan backlash. The seventh and final
adaptation was released in two parts: Part 1 in November 2010 and Part 2 in
July 2011.
Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment and advertising in movie theatres nationwide. In 2009, Warner Bros. became the first studio in history to gross more than $2 billion domestically in a single year. In 2010, Warner Bros. had a deal with French film distributor, Pathé to handle their films for theatrical distribution in the UK with 20th Century Fox still distributing their film catalogue for DVD release. Flixster including Rotten Tomatoes was acquired by Warner Bros. in May 2011
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